Last time I was at Viva Entertainment Cinema at Palm Mall Ring Road Ibadan, I found out they have reduced the price of the evening movie ticket to N700 in an effort aimed at attracting moviegoers to the cinema.
Will this make much difference? I don’t think so.
I know the management probably thought their tickets are expensive for moviegoers in Ibadan. The truth is the people that are visiting cinemas in Ibadan can actually afford it!
I don’t know who they are talking to that is giving them the impression that we don’t watch expensive movies.
I know they are reading IBPulse.com very well because one of their workers confronted me the last time I visited in reaction to my previous post on the cinema. So let me talk to them directly about the Ibadan market.
When Fast and Furious 7 started showing at Filmhouse Cinema Samonda, they were charging N1,000 during the day and the cinema had several sold out shows for two weeks! So it’s not about the price. Instead, it is about the movies you guys are showing.
You guys need to work more on getting the latest movies. Take for instance Will Smith’s Focus movie that is just being shown several months after Filmhouse. You need more latest movies and active engagement of the community through various initiatives.
Furthermore, you guys need a website. Check out Filmhouse website’s Alexa ranking and see how important a website is. People should be able to know what movies are showing and at what time.
Lots of people are searching for you guys online and they often land on IBPulse.com because I’m the only one writing about you guys online!
Securing partnership with Pepsi alone won’t attract people, having beautiful cinema wouldn’t either. Remember that movies are the reasons why people go to the cinema. Give them the latest and you will be shocked at how guys will fall in.
I don’t want you guys to fold up o, I want you to compete favorably with Filmhouse because there is sufficient money for everyone to make in this city.