[Vacancy] Regional Wholesale Manager at major textile company

  • Experience 7 year(s)
  • Location Lagos, Oyo

The employer is a multinational textile company that produces and distributes fashion fabrics for the African market and African consumers globally. The company’s brands have become an essential part of African culture. Due to expansion, they now have an opening for Regional Wholesale Manager – Ibadan

Job Profile

Executing the sustainable growth selling- in strategy for the Group’s products by setting up and by designing the Route to Market for the consumption cluster according to the territory management principles while developing and managing long term relationships with distributors/wholesalers.


Key Responsibilities

  • Achieve profitable volume and market share by influencing wholesalers to place their order with the first tier distributors.
  • Make the connection between the wholesalers and supply in order to insure the availability of product category in the right channel (POP’s and POI’s) with efficient territory coverage
  • Maintains personal relationships with all trade channels, within the guidelines of the annual account plans, resulting in optimization of customer relations and business opportunities, and a positive image of the company
  • Translates the defined CVP strategy into customised CVP’s
  • Implements CVP strategy to achieve profitable volume/market share target
  • Defines and manages customized CVP per key account
  • Delivers the CVP per customer account, according to call plans and account activity plans
  • Ensures achievement of sales driver objectives and set key account targets and goals
  • Responsible for Business growth and capacity development of key traders
  • Assists and contributes to Merchandise processes and procedures
  • Ensures process management for distributors, to ensure high customer service levels at acceptable levels of risk in order to achieve volume and revenue targets, which includes: ordering, (cash) payment, invoicing, delivery of goods and visit planning.
  • Plans and realizes visits with key accounts in order to evaluate delivered customer care
  • Customer care service
  • Takes good care of distributors complaints and resolve them timely and efficiently
  • Identify new channels for selling products and determine which products should be offered through which channel and in which geographies.
  • Analyzes and understands orders and sales per region (Product category, Pricing, trade route), the dynamics and drivers by mapping the Value chain and analyze and report on KPI’s (e.g. Sales volume per product categories, weighted distribution, territory coverage)
  • Controls the activity of the regional sales managers and supports them in achieving their targets
  • Identify and advise with respect to all trade marketing materials and activities.  Support the selling out within the channels with trade marketing tools. Define and manage the trade marketing wholesale plan
  • Define and manage the trade marketing wholesale plan, customized to sales territory dynamics (brand, product group and channel mix), for the sales territory executed by Wholesale Executive
  • Controls the budget for the channel, takes corrective actions when necessary, and ensures adequate reporting, within corporate guidelines, to ensure that the sales channel delivers its budget and meets KPI objectives

Key Requirement


  • Degree in a business related discipline
  • Minimum 7 Years’ experience in international FMCG Company
  • Experience in all aspects of developing and maintaining marketing strategies
  • Technical marketing and Sales skills
  • Proven experience in sales
  • Strong Organizational and planning skills
  • Analytical skills and result driven
  • Ability to effective lead a team
  • Formal presentation skills
  • Persuasiveness
  • Adaptability
  • Decision-making

Key Performance Indicators


  • Wholesale volume
  • Volume mix
  • Order on time
  • Accurate forecast
  • Channel penetration

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